5 Things You Need to Create a Great Web Experience for your Customers
Your website is the face of your company. A great website can give your brand reputability, bring in new customers, and help keep current customers loyal. On the other hand, if you have a bad website, you may be sending customers running into the arms of your competition.
Before we dive into what makes a website great, let’s talk about what can make a website not so great:
- Too much text and little to no visual elements. (Yawn!)
- No clear call to action, the reason customers are on the site is unclear.
- The site is only optimized for desktop viewing.
- Slow loading images and text causing customers to go elsewhere.
In addition to causing frustration, a poor website experience can also lower your appearance in Google search results. Google tends to penalize sites where:
- Users aren’t spending much time.
- There’s a high bounce rate. Users may visit your site, but they leave very quickly when they don’t find anything of interest.
- Conversion rate is low. Users come to your site, but do not convert into leads or enter their contact information.
If you think your website may fall into the not so good category, don’t worry. Below are 5 elements to help you create a great customer experience.
1. Mobile Optimization
Over 50% of web visits come from mobile devices. This means that if your website is only optimized for desktop use, anyone accessing your website from a tablet or mobile phone will be seeing a choppy and potentially sloppy version of your website. Basically, if your site isn’t optimized for mobile, over half of your visitors may look elsewhere. Luckily, nearly every web platform from SquareSpace to WordPress make optimization a priority.
2. Search Engine Optimization
Google rewards websites who publish quality content, don’t over saturate their keywords, and engage users. It’s Google’s job to present the search results users are looking for, and they judge the quality of their search results based on user interactions with sites; i.e. the time they spend, the things they click, and if they enter in their personal information. Basically, to keep your site relevant in search results, you need to focus on providing a great user experience.
3. Engaging Content
Differentiating your brand, and knowing your customers is essential for creating great web content. If your content is generic and not concise, it may impact potential customer’s opinion of your brand. The content of your website should speak to your target market, and be unique to your brand messaging. Ideally, you want to prove to your customers why your MedSpa is the right choice over your competitors.
4. A Clear Call to Action
Why do you want prospective and current clients to visit your website? To make an appointment? To join a mailing list? To enter a contest? Whatever you want your visitors to do, you need to make it very clear. If you have too many prompts, or even worse, none at all, users may get confused and leave your page. Keep it simple, and make it easy for your visitors to take action and provide their contact details.
5. Modern Design
Have you ever visited a website and thought, “wow, this is amazing”? Of course. But, you’ve probably also visited a website and thought, “Woah… this is terrible, when was this made, 1980?”. A modern web design can make all the difference. If your site is slow to load and showcases obvious stock photos and clunky text, the reputability of your brand may be called into question. Luckily, there are many tools out there to help with simple web design making it easy to create a professional looking site, without too much effort.
Creating a great website can make all the difference. If you’re feeling overwhelmed and want some help making sure your MedSpa stands out against competition, we would love to help you make a great web experience for your potential and current customers.