How it Pays to Remain Consistent in Content Creation
Content has been taking the marketing world by storm in recent years, and for good reason. Google loves content, and Google holds the key to the coveted top spots in search results, and ultimately your new clients. However, all content is not created equal. In order for content to be successful in bringing in new customers, it needs to:
- add value to the reader,
- be interesting to read,
- and be consistent.
Below we investigate how impactful consistent content can be when used correctly in your marketing strategy.
Keeping clients informed.
Your blog is a perfect place to keep your clients updated on any news from your MedSpa, whether it be your newest treatments, staff members, or even industry innovations. When sharing updates to your clients, you are staying top of mind and proving your continued growth as an organization. Additionally, your mention of new treatments could inspire a client to book an appointment.
Show off a little.
In the Med Spa industry, results are everything. Prospective clients want to know about the results they can achieve before they book their first appointment. A blog is a great place to showcase your greatest before and after shots as well as testimonials from clients.
Sharing stories of real clients, the doctors, and the staff, will help to create a community.
After all, people buy from who they like, and who they trust.
We all do it. When we want to figure out a restaurant to go to, a new salon to try, or a new store to shop at, where do we go? Google. When your customers are looking for a Med Spa for their next treatment, they are going to ask Google to find the best results. If you and your team are posting consistently about your treatments, newest innovations, industry trends and more, you will build credibility amongst your client base.
Returning 10x your investment.
I know this seems lofty, but it’s really not. If you are consistent with your content creation, the investment you put in will be well worth it. Think about it: the cost of a written blog is relatively low, however, when you consistently post, Google will pay you back. How?
Google rewards websites with higher rankings:
- When they are actively contributing new content to their pages. So, publishing a new blog once every few months isn’t going to help your cause.
- When you write great content encouraging your clients to spend more time on your website.
- When your most searched keywords are properly placed and utilized on your site.
- We could go on and on…
Consistent content is the key to achieving higher search results and a more engaged customer base. The next step is figuring out how to create consistent content your clients will want to read. That’s where we come in. Let us help you build engaging content to keep your search results high and keep new customers coming through your doors.